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The state of connectivity for marketers and creatives
Marketing professionals have more tools and technologies at their disposal than ever before, and digital has paved the way for constant connectivity. But the idea of connectivity goes beyond the...
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2018 Connectivity Report
Highlights from Widen's 2018 Connectivity Report: Decoding connectivity for today’s marketers and creatives. Get the full report at https://www.widen.com/the-2018-connectivity-report.
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But First, Strategy: Foundations for building a martech strategy
When making a big change in your life, you plan, right? Of course! Without a plan you can’t see where you need to go and how you’ll get there. So why would you approach your martech investments...
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Building Brands That Last: A guide to better brand management
Creating a lasting brand takes time. And you already know that it’s more than just your name and logo. It’s the way people feel about your brand at every touchpoint. In store or online, in person or...
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Brand Strategy Secrets: Top companies use DAM for brand management
Your brand is your company's lifeblood. Do you have a brand management strategy that promotes and protects a lasting and scalable brand?
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Modernize Your Information Governance Strategy
To be successful, your business depends on having quick, easy access to accurate and dependable information. Yet most organizations don't prioritize the governance of their information, leaving it...
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Highlights from Widen’s 2019 Martech Survey: Widen your perspective of your...
In this presentation, we’ll share exclusive highlights from Widen’s 2019 martech survey. You'll learn what martech investments and integrations are trending most among Widen customers and stay on top...
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Designing a Data Strategy A Look Inside Sargento’s Stackie Award-Winning...
There are more than 7,000 marketing technologies out there. How can you select what you need - and manage integrations - to make sense of all of it all?
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Why DAM Should Be at the Core of Your Martech Strategy
This presentation will share highlights from Widen's 2019 Digital Asset Management (DAM) Data Report and learnings from this year’s DAM NY industry conference. In this session, you'll: - Explore the...
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Widen Unravels Today’s Top DAM Trends
The digital asset management space continues to evolve. How can you stay ahead of the top DAM trends? This presentation is here to show you how to stay ahead of the curve on such mission-critical...
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Connect Your Disjointed Martech Stack with DAM from Widen
What's the secret to an award-winning marketing technology stack? In this presentation, you'll learn: - What martech investments and integrations are trending most among Widen customers - Examine some...
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Intro to the Brand Management Maturity Model
Active brand management is critical to driving trust in the marketplace. The brand management maturity model will help you optimize the essential assets of your brand. The brand management maturity...
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How to Effectively Use Visual Storytelling for Your Brand in 2015
In this infographic, we introduce you to ways that you can successfully infuse visual storytelling into your marketing efforts. Learn about what visual storytelling can do for marketers and how you...
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The Making of a Marketing Technologist
A how-to using the Widen MARTECH framework. Learn more at http://www.widen.com.
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The essential guide to visual content marketing
The essential guide to visual content marketing offers a deep dive into content strategy, and actionable tips for marketing and content pros today. Covers the things to know about DAM-powered visual...
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How marketers and creatives want to connect
Widen's webinar slides sharing our proprietary market research with 221 marketing, creative, and IT professionals. We conducted this research to understand how they define connectivity, what...
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Set Your Organization Up for DAM Success
Using digital asset management (DAM) to optimize customer experiences with trending capabilities for automated workflow, artificial intelligence (AI) auto tagging, analytics and insights, and systems...
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How DAM+PIM solve retail content chaos
See how an integrated approach to digital asset management and product information management helps to solve retail content chaos. Organize product specs, marketing copy, and digital assets in one...
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